Exactly what is a Trend? By Jim Nowakowski (special to KB-Resource) Aristotle said we should define our terms, so before deciding if you are a trend setter or follower, let’s define what exactly is a “trend.” Basically, a trend is “a general direction in which something is developing or changing.” That’s not really helpful, because […]
Opinion contributed by TeamCraft Roofing. SALISBURY, N.C – With four generations of family history, TeamCraft Roofing has decades of experience in the commercial and industrial roofing industry. From the gas crisis in the 1970’s, to the terrorist attacks on 9/11, to the housing crisis in 2008 – TeamCraft has partnered with their customers to help […]
Accountability Information Management, Inc. (AIM), a leading B2B research company, recently published a new AIM Snapshot research on how business professionals use social media. The study found that building professionals use slightly different social media sites for business versus personal use. Even with the social media explosion during the pandemic, AIM researched indicates that Facebook […]
Accountability Information Management, Inc. (AIM), a leading B2B research company, recently published a new AIM Snapshot research on the impact COVID-19 pandemic has on use of social media for business. The study found that the majority of building professionals indicate the COVID-19 pandemic has some impact on their use of social media and online platforms. […]
Accountability Information Management, Inc. (AIM), a leading B2B research company, recently published a new AIM Snapshot research evaluating the reliability of business information in social media. The study found that building professionals find the information on social media to be fairly reliable and useful to their job. The AIM researched found that interior designers and […]
Accountability Information Management, Inc. (AIM), a leading B2B research company, recently published a new AIM Snapshot research on improving product content on social media for business. The study found that manufacturers need to make sure the information they provide in social media and online is relevant, factual and easy to find. Social media for business […]
Accountability Information Management, Inc. (AIM), a leading B2B research company, recently published a new AIM Snapshot research on the future use of social media for business. The study found that most building professionals indicate they will use social media and other types of online channels the same or more over the next few years. The […]
Accountability Information Management, Inc. (AIM), a leading B2B research company, recently published a new AIM Snapshot research on some of the advantages and disadvantages that professionals have with using social media for work. The study found that building professionals use social media for business because it is easy to use, can reach large audiences and […]
Designers are naturally visual people. But so are most of us. When visuals start to blur (try looking at ten kitchens or ten bathrooms), how do you separate your designs from others’? How do you convey to your clients and prospects what really makes you different? In other words, how do you “pitch” your clients […]